ELKS 2028 BID

Introduction

01
Territorial Acknowledgment

We acknowledge that Edmonton is located within Treaty 6 Territory and the Métis homeland.

We honour the diverse Indigenous Peoples whose ancestors' footsteps have marked this territory for centuries, including the nêhiyaw (Cree), Dene, Anishinaabe (Saulteaux), Nakota Isga (Nakota Sioux) and Niitsitapi (Blackfoot) peoples. We also recognize Edmonton as home to one of the largest communities of Inuit south of the 60th parallel.

The Edmonton Elks are honoured to call Edmonton home. As we put forward our proposal to welcome the CFL, its teams, fans and communities from across Canada for the 115th Grey Cup, we do so with respect for the Indigenous Peoples, histories and traditions that have shaped Edmonton and continue to shape our city today.

Edmonton Is Built for the Grey Cup

$7M Committed to support the 115th Grey Cup

The Grey Cup has never been just a championship game. It is one of Canada's great sporting traditions, a week that brings fans together, fills a host city with energy and gives Canadian football its biggest national stage.

Edmonton knows that week well. Commonwealth Stadium has welcomed five Grey Cups, and for decades the city has played host to major sporting, cultural and entertainment events for people from Edmonton, from across Canada and from around the world. Along the way, we learned how to host big events. More importantly, we learned how to make them feel like Edmonton.

That is why this bid is not about hosting another Grey Cup. It is about taking everything we have learned and building a Grey Cup that is distinctly Edmonton.

The stage is ready for its next one. Commonwealth Stadium, with more than 55,000 seats, direct LRT access and continued investment in the venue, has the scale to host a Grey Cup that feels like a national event. The support is there too. The Province of Alberta, the City of Edmonton and Explore Edmonton have committed $7,000,000 to support the 115th Grey Cup, while Edmonton's business community continues to invest more in the Edmonton Elks, with partnership revenue growing in each of the last two seasons.

The Edmonton Elks Football Club has answered that commitment with one of its own: a $5,800,000 Host Club Net Profit Guarantee to the CFL, the largest in League history.

Edmonton has the experience. Edmonton has the people. Edmonton is ready.

Still, the opportunity is bigger than one game. The 115th Grey Cup will bring Canada to Edmonton, giving people a reason to come, a reason to stay and a reason to come back. It will help grow the game by introducing new fans and young people to Canadian football. It will create a Grey Cup Festival people want to experience, with football, entertainment, culture and the energy of Edmonton coming together throughout the week. And when the Grey Cup leaves Edmonton, it will leave something behind: opportunities for young people, continued growth for the game and a legacy that lasts long after the final whistle.

Business Position and Trajectory

23 2026 forecast total revenue growth over 2024

The Edmonton Elks are a different football club today than they were when the Thompson family took ownership in 2024. The focus was clear from the start: rebuild the business, reconnect the Club with Edmonton and create a stronger foundation for the future.

That work is already showing up where it matters. Partnership revenue is growing, more people are coming through the gates, fans are spending more once they get there and Edmonton businesses are investing in the Club. The numbers tell the story, and it is a story that matters to the Grey Cup. Edmonton is not asking the CFL to believe in a turnaround that might happen. The turnaround is already underway, and we are building from a stronger Club, a stronger market and a city that is showing up.

Where the Club stands. Edmonton is coming back to this football club, in the stands and in the boardroom alike. Measured against the same five home games a year earlier, every part of the Club's game-day business has grown by double digits, and most of it by more than forty percent.

Club Revenue2024 Actual2025 Actual2026 Forecast2-Year Growth
Partnership revenue$5.12M$6.30M$6.99M+36.5%
Total revenue$13.84M$15.02M$17.00M+22.8%

2024 and 2025 are audited actuals; 2026 revenue is full-season forecast.

Partnership revenue is up 36.5 percent in two years, from $5.12 million to a forecast $6.99 million. That is money already committed by Edmonton businesses, not a projection drawn from a comparable market, and the $3,000,000 festival partnership line draws on that same market and those same relationships, applied to a national event.

The game-day record answers the question a host is really being asked: can this market fill Commonwealth Stadium and spend money once it is inside? Comparing the first five regular-season home games of each season on a like-for-like basis, the answer is unambiguous. The best afternoon of the five drew 31,760 people and returned $1,691,350.

First Five Regular-Season Home Games202520262-Year Growth
Concession revenue per game$97,608$145,797+49.4%
Ticket revenue per game$564,048$820,820+45.5%
Game-day revenue per game$750,162$1,074,713+43.3%
Paid tickets per game15,06019,496+29.5%
Announced attendance per game16,67721,373+28.2%

The 30 May 2025 and 29 May 2026 preseason games are excluded from both seasons.

Long-Term Priorities

Priorities for Fan Growth and Brand Development

A chance to introduce the Elks and Canadian football to new audiences.

The goal is simple: more people in Edmonton choosing the Elks. That means more season seat members, more families in the stands, more young fans growing up with the Club and more people who see the Elks as part of what makes Edmonton, Edmonton. The Club is building that audience for the long term by strengthening the season seat base, growing attendance and creating more ways for people to connect with the team throughout the year.

The Grey Cup gives us a much bigger stage, and we intend to use it. It is a chance to introduce the Elks and Canadian football to new audiences, bring more people through Commonwealth Stadium and turn first-time visitors into long-term fans. The goal is not to fill Commonwealth Stadium once. It is to leave 2028 with more people who want to come back.

Amateur Football Engagement and Development

Football in Edmonton does not start at Commonwealth Stadium. The Edmonton Elks are invested in developing the game from the grassroots up, giving young athletes opportunities to learn, compete and take the next step. That work reaches across Edmonton and Northern Alberta through programs for minor and high school athletes, elite development opportunities and outreach into communities beyond Edmonton.

The Club also invests in the people who make football possible: the coaches, volunteers and officials. In March 2026, more than 60 amateur football coaches attended the Elks Coaches Clinic, and throughout the year the Club's camps, academies, flag football and development programs reached hundreds of young athletes. The Elks are not starting a football development strategy for the Grey Cup. This work is already happening.

Youth and Community Outreach

The Elks show up. From January 1 through August 31, 2026, Edmonton Elks players, coaches and staff made 927 appearances through 164 events across Edmonton and the region, from school visits and amateur football events to community events, hospital visits and Elks events. The Club's youth outreach reaches thousands of young people through TELUS End Bullying presentations, mental health presentations and Elks Power of Reading, which brings the Club into more than 30 schools each October. And before every home game, the Elks visit children at the Stollery Children's Hospital.

These are the everyday ways the Elks stay connected to Edmonton, in schools, hospitals, football fields and community spaces across the region. The numbers show the scale. The relationships show why it matters.

Charitable and Social Impact

Being Edmonton's football club means being part of Edmonton. The Elks support charitable organizations and community causes across the region through fundraising, partnerships, player and staff involvement and the Club's charitable work. That commitment is already part of how the Club operates, and it does not begin with the Grey Cup.

What the Grey Cup offers is a bigger stage: an opportunity to bring more attention, more people and more resources to the organizations and causes that matter to Edmonton and the region.

Edmonton — A City Built for Big Moments

We're all in. Edmonton knows how to throw a party, and when it comes to the Grey Cup, we're ready to go big.

No matter the season, our city has something going on. Festivals fill the streets, concerts fill the venues, restaurants and breweries bring people together and the river valley runs through the heart of it all. It is one of the reasons Edmonton has earned its reputation as Canada's Festival City. From major sporting events and international competitions to some of the country's largest festivals, concerts and cultural celebrations, Edmonton knows how to create experiences that bring the whole city to life.

Visitors can explore the North Saskatchewan River Valley, catch a show in the Arts District, experience history and culture at Fort Edmonton Park, take in the Muttart Conservatory or spend an afternoon at West Edmonton Mall. Downtown offers restaurants, breweries, nightlife and entertainment, while the city's neighbourhoods each bring a character of their own.

And when something big happens in Edmonton, the city shows up. People fill the streets, bring their friends and make the most of it, and that energy is exactly what makes Edmonton such a great place to host the Grey Cup.

In 2028, Commonwealth Stadium will be rocking, the Edmonton EXPO Centre will be buzzing and downtown will be alive, with the entire city ready to welcome Canada. Lifelong CFL fans will find the traditions they love, and new fans will find a reason to join them.

Because in Edmonton, we don't wait for a big moment to have a good time. We make it a big moment. And in 2028, we're inviting all of Canada to the party.

Big Games. Big Crowds.

Edmonton knows what happens when you give people something worth showing up for. Over the past five years, the city has welcomed world championships, international competitions, professional sports, concerts, rodeos and some seriously big moments, and each time it has shown what it can do: fill the stands, bring people downtown, welcome visitors and create an atmosphere.

From Commonwealth Stadium and Rogers Place to Churchill Square, the ICE District and the Edmonton EXPO Centre, Edmonton has proven it can host major events in big venues and then carry those events beyond the venue and into the city. These are just some of the moments that have built Edmonton's experience and momentum heading into 2028.

  • IIHF World Junior Championships — Rogers Place & Edmonton, 2021 & 2022. When the World Juniors came to Edmonton in 2021 and 2022, the city took on one of hockey's biggest international events during an extraordinary time. The 2021 tournament was delivered inside Edmonton's NHL-style bubble without spectators, and the 2022 tournament returned to Edmonton later that year. Together, the two tournaments showed that Edmonton could deliver a major international championship under challenging circumstances, and then welcome fans back to experience it.
  • World Rugby Sevens Series — Commonwealth Stadium, 2021. Brought international teams to Commonwealth Stadium and introduced Edmonton audiences to a fast, energetic sport, showing that the stadium could host international competition at scale while creating an atmosphere that gets people involved.
  • FIFA World Cup Qualifying — Commonwealth Stadium, 2022. When Canada needed a home for FIFA World Cup Qualifying, Edmonton answered. Commonwealth Stadium was packed with Canadian supporters, and the atmosphere was electric as fans came together to cheer on the national team. It was cold. It was loud. And Edmonton was all in.
  • FIBA 3x3 — Churchill Square & Downtown Edmonton, 2023–2025. Brought competition directly into the heart of downtown, turning Churchill Square into a gathering place where fans could watch world-class basketball, soak in the atmosphere and spend time in the city, with events in 2023, 2024 and 2025.
  • NHL Heritage Classic — Commonwealth Stadium, 2023. Commonwealth Stadium became a hockey rink, and 55,411 fans filled the stands for the NHL Heritage Classic. The outdoor Battle of Alberta turned the stadium into one of the biggest stages in Canadian hockey.
  • Hlinka Gretzky Cup — Rogers Place, 2024 & 2026. Brought players, families and fans from around the world to Edmonton, adding another international championship to Edmonton's growing event resume.
  • UIAA Ice Climbing World Championships — ICE District, 2024. Transformed the Fan Park at ICE District into a winter spectacle, the first time the championship had been held outside Europe, generating approximately $6.1 million in economic impact.
  • Red Bull Soapbox Race — Edmonton, 2024. A custom-built course on Queen Elizabeth Park Road drew 30,000 spectators and turned the river valley into a massive celebration.
  • Volleyball Canada National Championships — Edmonton EXPO Centre, 2024. One of Canada's largest volleyball gatherings, generating more than 40,000 hotel room nights and an estimated $48.2 million in economic impact.
  • Canadian Country Music Association Awards & Country Music Week — Rogers Place & Edmonton, 2024. More than 28,000 fans and industry members, building to a sold-out awards show at Rogers Place; an estimated $16 million in economic impact.
  • Canadian Finals Rodeo — Rogers Place & Downtown Edmonton, 2024 & 2025. More than 42,000 fans attended the main rodeo events in 2024, generating an estimated $32 million in economic impact and approximately 14,000 hotel room nights.
  • Edmonton Oilers Stanley Cup Playoff Run — Rogers Place & Downtown Edmonton, 2024 & 2025. During back-to-back Stanley Cup Final appearances, Edmonton became one giant celebration. In 2024 alone, the Oilers' playoff run generated an estimated $281 million in economic impact.
$383M Combined economic impact of just five headline events in 2024
Infrastructure and Investment

Stadium Investments and Upgrade Path

Commonwealth Stadium has never stood still. Through ongoing investment in the facility, it has continued to evolve, with improvements focused on the spectator experience, accessibility, security, technology, hospitality and day-to-day operations.

Much of that work came together in 2023, when significant improvements were completed across the building. Hosting and hospitality spaces were enhanced, the Jackie Parker Lounge was refreshed and washrooms and concessions were renovated. Video production capabilities were expanded, Wi-Fi and cellular service were improved and new point-of-sale equipment was installed. Fans also gained new family spaces, a refreshed Legends Club and enhanced in-suite hospitality service.

That investment continues today. The stadium has an established program of repairs and ongoing maintenance that is currently approved, and a broader modernization program has been identified to address additional long-term infrastructure and spectator experience improvements. Subject to future capital funding approval, this work can advance through design and construction as part of the stadium's longer-term upgrade path.

Taken together, these investments show Edmonton's ongoing commitment to maintaining Commonwealth Stadium and responding to the needs of athletes, fans and major events. With continued maintenance, completed upgrades and future investment, Commonwealth Stadium will keep evolving while remaining ready for major national and international events, including the 2028 Grey Cup.

  • Stadium luxury suite renovations — 2018, 2024
  • Wayfinding and signage replacement — 2018, 2021
  • CCTV security camera enhancements — 2017, 2023
  • North end social fan zone — 2016
  • Mid-bowl LED ribbon — 2016
  • Powerblade Elite 2.5-S artificial turf — 2015, 2025–2026
  • Jumbotron and speaker cluster upgrade — 2014
  • Stadium seat replacement — 2013
  • Stadium locker room renovations — 2013

Air Access

Getting to Edmonton is easy. YEG connects the city to destinations across Canada, the United States and around the world, and in 2025 the airport welcomed 8.14 million passengers and offered more than 50 nonstop destinations. That gives fans, teams, partners and visitors plenty of ways to get here, including direct or one-stop air connections from all eight other CFL cities.

The city has invested in the infrastructure. Now we get to put it to work for the Grey Cup.

Transit and Connectivity

Edmonton has changed since the last Grey Cup, and much of that change is in how people move around the city. The Valley Line Southeast opened in 2023, connecting Mill Woods to downtown and adding 13 kilometres to Edmonton's LRT network.

Through it all, Commonwealth Stadium has remained one of the city's most accessible major venues. Stadium Station sits directly beside the stadium, giving fans a direct LRT connection to Grey Cup Sunday, and the station has been redeveloped with improved event access, pedestrian connections, heated shelters and better accessibility. For Grey Cup week, that means fans can stay downtown, experience the festival, get to Commonwealth Stadium and get home again without needing a car.

And Edmonton is not done. The Valley Line West is scheduled to extend the LRT network through west Edmonton by 2028.

A Milestone Year
50 Years — Commonwealth Stadium's anniversary in 2028

In 2028, Commonwealth Stadium will celebrate its 50th anniversary.

Built for the 1978 Commonwealth Games, the stadium has spent five decades at the centre of some of Edmonton's biggest sporting moments. It has hosted five Grey Cups, international championships and major concerts, and along the way it has given generations of Edmontonians countless memories of their own.

The 2028 Grey Cup is a chance to recognize that history and celebrate what Commonwealth Stadium has meant to Edmonton and to Canadian sport. Throughout Grey Cup Week, the Host Committee will work with the CFL, the City of Edmonton, the Edmonton Elks and the Commonwealth Stadium community to mark the anniversary, celebrating the athletes, teams, events and people who have made Commonwealth part of Canadian sporting history. That story will carry into the fan experience and onto Grey Cup game day through commemorative elements and storytelling.

Fifty years after it first opened its gates, Commonwealth Stadium will host its sixth Grey Cup.

Alliances and Partnerships

A City That Shows Up

In addition to the $7 million in public and destination funding outlined below, the City of Edmonton has separately committed a capital investment in Commonwealth Stadium, conditional on host selection. The Thompson family has also committed $12 to $15 million toward a community and high performance facility at Commonwealth. Both commitments are detailed later in this bid.

PartnerCommitment
Province of Alberta$5,000,000
City of Edmonton$1,250,000
Explore Edmonton$750,000
Total Public and Destination Funding$7,000,000

A Grey Cup this size takes a city, and Edmonton has the relationships to deliver it.

This bid brings together a broad network across tourism, hospitality, education, amateur sport, transportation, public safety, Indigenous communities and business. That network includes Explore Edmonton, the Edmonton EXPO Centre, the Edmonton Hotel Association, the University of Alberta, NAIT, MacEwan University, the Alberta Schools' Athletic Association, Metro Athletics, Football Alberta, Edmonton Police Service and Edmonton Transit Service. It also builds on relationships with Treaty 6 and the Métis Nation of Alberta, as well as with Edmonton's major corporate partners.

These are organizations that already know how to host, move, educate, develop, support and connect people across Edmonton. For the Grey Cup, they come together around one shared goal: putting Edmonton on the biggest stage in Canadian football.

Edmonton is ready, and we know how to show up.

Committee Plans

02

Vision and Objectives

115 The 115th Grey Cup will combine the history of the game with the warmth of our city

We want the 115th Grey Cup to feel like Edmonton from the moment people arrive.

Edmonton is built for big events, but this should be more than a big event. It should feel like a week that belongs to the city, with football at the centre and an experience that reaches well beyond the stadium. Commonwealth Stadium will be at the heart of it, bringing more than 55,000 fans together for the game, while downtown, the EXPO Centre, restaurants, hotels, attractions and neighbourhoods across the city become part of the celebration.

We want people to experience Edmonton while they are here, to discover something new, find a great place to eat, hear live music, spend time with friends and feel the energy that comes with Grey Cup Week. We want longtime CFL fans to feel at home, new fans to feel welcome and Edmontonians to feel that this is their Grey Cup too.

Most of all, we want it to feel authentic. Not a Grey Cup that could happen anywhere, but a Grey Cup that could only happen in Edmonton.

Built for football. Built for the fans. Built for the week.

Our Objectives: Four Priorities for Edmonton 2028

1

Bring Canada to Edmonton

Edmonton is ready to welcome the country. We will make it easy for fans to get here, easy to get around and easy to find a reason to stay, with Commonwealth Stadium, the Edmonton EXPO Centre, downtown, hotels, restaurants, businesses and Festival destinations working together to create a connected Grey Cup experience.

We want fans from across Canada to come to Edmonton, experience the city and leave talking about the Grey Cup and the CFL. Along the way, we will use Edmonton's reach, partnerships and destination network to put the Grey Cup on an even bigger national stage.

2

Grow the Game

The Grey Cup gives the CFL a national stage, and Edmonton will use that opportunity to introduce more people to Canadian football. Edmonton 2028 will create opportunities for young people, new fans and communities to experience the game, whether that means watching their first Grey Cup, picking up a football, playing flag or finding a way to stay connected to the CFL.

The Canadian Girls High School Flag Football Tournament, including Edmonton and CFL National divisions, and the Sister Schools program will give young athletes the chance to play, compete and connect with others across the country. Our goal is to help create the next generation of CFL fans, players, coaches and supporters.

3

Create a Grey Cup People Want to Experience

The Grey Cup should be more than a football game. It should be a week people want to be part of. Edmonton will bring football, entertainment, food, culture and the energy of our city together to create a Festival that extends well beyond Commonwealth Stadium. We want fans to arrive excited, feel welcomed, have a great time and leave with memories they will want to share.

4

Leave Something Behind

The Grey Cup will be in Edmonton for one week, but we want its impact to last much longer. Through the Thompson Family Commitment, including the Larry Thompson High Performance Centre, Future Champions Program, Girls High School Flag Football Tournament and Grey Cup Legacy Ticket Program, Edmonton 2028 will create opportunities that continue after the Grey Cup leaves town.

Great Grey Cups leave memories. The best ones leave a future.

Organization & Governance

Built to Deliver

37 Increase in partnership revenue over past 2 years

A Grey Cup of this scale requires strong leadership, clear accountability and an experienced team capable of delivering at the highest level. Edmonton has a significant advantage here, because the foundation is already in place.

The Edmonton Elks bring an experienced professional organization and decades of CFL knowledge. Commonwealth Stadium brings established major-event operations. And Edmonton brings a deep network across tourism, hospitality, business, education, transportation, public safety and community organizations.

That foundation will be supported by a dedicated Grey Cup leadership structure, including a Grey Cup Steering Committee, a Grey Cup Chair and an Executive Director responsible for Festival delivery.

Clear Leadership. Shared Accountability.

The Grey Cup will have its own dedicated leadership structure, led by a Grey Cup Steering Committee and a Grey Cup Chair, a long-time Edmonton business executive with deep connections across the city. A dedicated Executive Director, supported by an experienced management team and functional leads, will oversee day-to-day Grey Cup Festival delivery and work closely with the CFL on championship game operations.

The Edmonton Elks will be a key part of that team, bringing decades of CFL experience, an established professional staff and a deep understanding of Commonwealth Stadium and the Edmonton market. As planning progresses, the Host Committee will draw on the broader network and add specialized expertise where required.

The Power of Edmonton's People

Edmonton has a long history of volunteers contributing to major events, and Grey Cup 2028 will give people another opportunity to welcome visitors, support the Festival and help create the atmosphere that makes the week memorable. Volunteer leaders will work alongside professional staff, bringing local knowledge, community connections and Edmonton energy to the event.

Ready from Day One

All of these pieces come together in one clear advantage: Edmonton is not starting from scratch. The leadership is in place. The experience is here. The people are ready.

Note: the source proof reserves space here for a Grey Cup Organization Chart graphic (not yet dropped into this version of the document).

Canada's Largest Outdoor Stadium

Commonwealth Stadium is the heart of football in Edmonton and one of Canada's most recognized outdoor sporting venues. Located just minutes from downtown, it is home to the Edmonton Elks and can welcome more than 55,000 fans, making it Canada's largest outdoor stadium.

For Grey Cup 2028, Commonwealth provides the scale and experience needed to host the CFL's biggest game. It has proven that five times already: Commonwealth has hosted the Grey Cup in 1984, 1997, 2002, 2010 and 2018, and the 2018 Grey Cup and Festival was recognized as the Canadian Sport Event of the Year by the Canadian Sport Tourism Alliance's PRESTIGE Awards.

But Commonwealth's experience goes well beyond football. The stadium has hosted major concerts featuring artists including U2, AC/DC, Metallica, Beyoncé, P!NK, Guns N' Roses, Def Leppard, The Rolling Stones, Garth Brooks and Luke Combs, plus the World Rugby Sevens Series, FIFA U-20 World Championship matches, FIFA World Cup Qualifiers and the FIFA Women's World Cup 2015 Opening Ceremonies.

Its location is another advantage. Just minutes from downtown, Commonwealth is connected to Edmonton's hotels, Festival destinations and major event venues, and fans can reach the stadium by LRT from Stadium Station, by ETS Park & Ride or through on-site parking.

For generations, Edmontonians have filled these stands to cheer for the double E, celebrate big wins and make memories with family and friends. Five Grey Cups have already been played here. In 2028, Commonwealth will host the sixth.

55K More than 55,000 fans in the stadium — in Edmonton

Festival Venue: Edmonton EXPO Centre

The Edmonton EXPO Centre gives Grey Cup 2028 the space and flexibility to create a modern Festival experience for fans. With more than 522,000 square feet of flexible indoor space, along with extensive outdoor space, the EXPO Centre can accommodate a wide range of programming under one roof and across the surrounding grounds.

The EXPO Centre will be the home of the Grey Cup Festival throughout the week, with programming and experiences that give fans a reason to return each day. The Festival will run through Saturday, giving fans a full week to experience everything it has to offer before the focus turns to Sunday's championship game. On Sunday, the Game Day Fan March will bring fans together before making their way to Commonwealth Stadium for the Championship.

Commonwealth Stadium is where the championship lives. The Edmonton EXPO Centre is where the Festival lives. Together, they create the setting for Grey Cup 2028.

Practice Facilities

Edmonton has the indoor facilities to keep football on the field through every season. The Foote Field Dome at the University of Alberta's South Campus features a full-size artificial turf field under a seasonal air-supported structure, while Commonwealth Stadium includes an indoor field house that offers additional indoor turf space directly within the Grey Cup stadium precinct.

That infrastructure will grow again through the proposed 2028 Grey Cup legacy project: a new seasonal dome and High Performance Centre at Clarke Stadium, immediately adjacent to Commonwealth Stadium — an anticipated $12 to $15 million investment in football and community sport infrastructure.

CFL Administrative and Meeting Facilities

The CFL's administrative headquarters will be located at the JW Marriott Edmonton ICE District, putting League staff in the heart of downtown within the Grey Cup host hotel environment. Required spaces will be equipped with specified hardline and Wi-Fi connectivity, including an isolated network of at least 1 Gbps between facilities. Alternatively, some or all administrative facilities can instead be accommodated at the Edmonton EXPO Centre, directly within the Grey Cup Festival site.

Partner Activation Space

The Host Committee will dedicate a minimum of 30,000 square feet of activation space along the east side of Commonwealth Stadium, from Gates 9 to 13, exclusively for the CFL and its partners — a proven game-day activation zone, previously home to the Edmonton Elks Fan Fest, with historically more than 65% of fans entering on the east side.

1.5M Annual visitors through the EXPO Centre's doors

Grey Cup Festival & Schedule of Events

6 Days Food, fans and fun, from Tuesday's arrival to Sunday's kickoff

Edmonton has never been a city that does Grey Cup halfway. Grey Cup Week begins in the heart of downtown, with ICE District setting the stage from the moment the Cup arrives. The energy builds through the week as the Plaza comes alive, downtown becomes part of the experience and the Grey Cup gets harder and harder to miss. By the time GC FEST opens its doors, Grey Cup Week hasn't just started. It has taken over the city.

A downtown block party that starts at breakfast. More than half a million square feet transformed into one massive festival. Nine CFL teams under one roof. A national stage for Indigenous culture. Family experiences worth showing up for on their own. Snocross, drones and fire outside. An après-ski EDM party in November. Secret locations, unexpected events and the kind of moments you hear about once and immediately want in.

That's the point. The Grey Cup will always belong to the people who love it. In 2028, Edmonton makes everyone else want in.

Tuesday
1
  • Head Coaches Conference
  • ICE District Pep Rally
Wednesday
2
  • Media Day
  • Media Festival Walkthrough
  • ICE District Beer Hall
Thursday
3
  • Downtown Office Block Party
  • Commissioner's State of the League
  • GC Fest / Family Playground
  • CFL Central / Gaming House
  • Grey Cup Arrival / Festival Launch
Friday
4
  • Downtown Office Block Party
  • GC Fest / Family Playground
  • CFL Central / Gaming House
  • The Gathering Pow Wow
  • CFLAA Legends Luncheon
  • Taste of the CFL
  • Different Kind of Buzz
Saturday
5
  • Athletes in Action Breakfast
  • GC Fest / Family Playground
  • CFL Central / Gaming House
  • The Gathering Pow Wow
  • Family Concert / Family Rave
  • CFL Partners Party
  • Cheer Ex
  • Invitation-Only Gala
  • Après Ski EDM
Sunday
6
  • Commissioner's Game Day Tailgate
  • Outdoor Tailgate
  • Premium Indoor Tailgate
  • 115th Grey Cup
CFL Events Downtown Events Festival Events
Tuesday · 11am–1pmICE District Plaza

In the Heart of It: Built for the Next Generation

Grey Cup Week officially arrives in Edmonton with a lunchtime takeover of ICE District Plaza, bringing together thousands of students, downtown businesses, CFL players and alumni and fans for one massive welcome to the city. Starting at 11:00 AM, the heart of downtown turns into a Grey Cup pep rally — BBQs, a DJ, cheer teams, drumlines, mascots, games and giveaways. At noon, the Cup makes its way into the Plaza for its official arrival in Edmonton, surrounded by CFL players, alumni and thousands of young football fans.

Wednesday · 2pm–10pmICE District Plaza

Skipping the Last Class: Built for a Different Kind of Student Section

The Plaza transforms into a massive open-air beer hall as Edmonton's university crowd takes over. Long communal tables run under strings of lights and oversized campus banners, surrounded by fire pits and heaters, while MacEwan, U of A, NAIT, Concordia and other campuses battle for bragging rights through campus challenges. As the sun goes down, it rolls seamlessly into a massive pre-concert party.

Thu & Fri · 8am–4pmChurchill Square

Calling It a Work Event: Built for the Office

Churchill Square becomes Edmonton's Grey Cup office party. Both days kick off at 8:00 AM with a free pancake breakfast; on Friday, business leaders step behind the grills for the CEO Pancake Showdown. Running through both days is the Corporate Cup, where employees earn points for their company by showing up, answering the Office Question of the Hour and donating to charity. At 2:00 PM, Happy Hour becomes POWER HOUR.

Thu–SatEdmonton EXPO Centre

GC FEST 28: Expo Festival

The Edmonton EXPO Centre — 522,000 square feet of flexible space, seven exhibit halls, a 4,200-seat arena and more than 100 acres of grounds — becomes a blank canvas for Grey Cup Week, moving seamlessly from indoors to outdoors, daytime family experiences to nightlife, free programming to premium ticketed events.

Thursday through Saturday, digital playgrounds, interactive tech, supersized inflatables and unexpected experiences give fans something to discover around every corner, while the first-ever Grey Cup Pow Wow brings dancers, drum groups, families and Nations from across the country into the festival. Outside, the stage runs day to night with a free outdoor concert every night, high-powered freestyle snocross, fire and nightly drone shows.

In collaboration with the Canadian Armed Forces, CFB Cold Lake and Edmonton Garrison, GC FEST 28 opens big: a Canadian Armed Forces helicopter brings the Grey Cup into the heart of the Festival, then hundreds of drones ignite the night sky, building toward one massive image of the Grey Cup above the Festival.

PLAY: GREY CUP turns part of the EXPO Centre into a massive inflatable playground with indoor turf for flag football and a digital game zone. By day, everyone's invited; at night, the park goes 18+.

GC UNLOCKED layers hidden challenges, surprise drops and AR moments through the site — daily clues send fans searching for the Digital Grey Cup, hidden somewhere new each day. Inside, themed rooms (Living Room, Rec Room, Gaming Room, Locker Room, Backyard) bring gaming, esports, digital combine challenges and collectible Digital CFL Trading Cards to life, alongside a Creator Studio broadcasting live content throughout the week.

Fri & SatEXPO Centre

CFL Central

All nine CFL teams together in one massive, shared space — each team gets an area that is unmistakably theirs, with dedicated programming, live entertainment, DJs, alumni and cheer teams taking turns to own the room. Oskee-Wee-Wee still gets chanted, screech-ins continue and sociables still happen — the traditions people travel across the country for stay exactly as they are; they just happen in front of a much bigger audience.

9CFL Central brings all nine teams together in one massive, shared space
Fri & SatLed by Treaty 6

The Gathering: Grey Cup Pow Wow

Brings Indigenous culture, tradition and community to one of Canada's biggest national stages. With the potential to attract upwards of 10,000 participants and visitors, it will celebrate the strength, diversity and vibrancy of Indigenous cultures and give Indigenous culture a prominent place within Grey Cup Week.

Saturday

Cheer Ex, Family Concert & Family Rave

Cheer Ex brings together all nine CFL Cheer Teams, CFL drumlines and top local cheer and dance teams for one high-energy showcase. Saturday morning belongs to the kids, with a full-scale ticketed concert built for young families; Saturday afternoon brings a specialty-DJ kids' rave with nursery rhyme remixes, giant inflatable rubber ducks and bubbles.

Friday

Taste of the CFL & A Different Kind of Buzz

Friday night, the Taste of the CFL brings featured chefs representing each CFL city, premium cocktails, Canadian spirits and dueling pianos putting musicians from rival cities head-to-head. Later, "A Different Kind of Buzz" reinvents the Grey Cup party with zero-proof cocktails, wellness pop-ups, a live podcast taping and a DJ set that keeps going without sacrificing Saturday morning.

Saturday

Invitation-Only Gala & Après Ski EDM

A secret-location gala: private charter buses to an undisclosed Edmonton location, a transformed industrial space, hidden clues revealing a sub-zero cocktail speakeasy and an unannounced headline artist. Later, the outdoor festival grounds become an open-air alpine party — vintage ski suits, firepits, a major EDM lineup and thousands dancing outside in November.

CFL Tradition and Events

Grey Cup week has traditions that matter: the Athletes in Action Breakfast, the CFL Alumni Association Luncheon and the Spirit of Edmonton Breakfast. Edmonton will give each of them a great place to call home at the Edmonton EXPO Centre, taking care of venue, production, food and beverage, transportation and logistics, while giving each organization the freedom to make its event its own.

Team events. CFL Central will bring all nine teams together in one shared destination, but the Host Committee will also work directly with any club looking to host its own event, room or gathering outside of CFL Central.

We know these traditions matter. We'll make room for them.

  • Athletes in Action Breakfast — celebrates the impact of football beyond the field.
  • CFLAA Luncheon — celebrates the people who helped build the League.
  • Spirit of Edmonton Breakfast — welcomes the CFL family to Edmonton.

Head Coaches Conference | Media Day | Commissioner's State of the League

Overlooking ICE District Plaza, the Gretzky Ballroom at the JW Marriott provides a central home for Grey Cup Week's key media events, with soaring 22-foot ceilings and 9,000 square feet of flexible space, divisible for the Head Coaches Conference, the Commissioner's address and dedicated interview zones for Media Day.

CFL Partners Party

Five floors above ICE District, Alchemy becomes the CFL's private cocktail bar for the night — an intimate lounge opening onto a heated patio overlooking Rogers Place and ICE District Plaza.

Commissioner's Game Day Tailgate

Ford Hall at Rogers Place becomes an exclusive game day home for the Commissioner's guests, with more than 8,000 square feet of glass and Alex Janvier's 14-metre Tsa tsa ke k'e (Iron Foot Place) mosaic, before dedicated transportation to Commonwealth Stadium for kickoff.

Built for Tailgating

Outside Commonwealth Stadium, thousands of fans come together for one massive pre-game party with a live stage, great music, cold drinks and classic tailgate food. This is how Edmonton does Grey Cup Sunday.

Commissioner's Game Day Lounge

Inside the Commonwealth Stadium Gymnasium — the Green & Gold Room on Elks game days, comfortably hosting up to 500 guests — becomes a private, dedicated game-day lounge before guests move directly to balcony-suite seating for kickoff.

Winter Weather, Food & Beverage

Winter Weather Plan

The heart of the Grey Cup Festival is indoors. With the majority of programming inside the Edmonton EXPO Centre, fans can move between concerts, team parties, family programming and partner activations without winter weather getting in the way. The Host Committee will coordinate snow and ice removal with the EXPO Centre and the City of Edmonton, with heaters, fire pits and warming elements incorporated into outdoor Festival spaces.

Festival Food and Beverage

Edmonton knows how to feed a crowd. From Rice Howard Way and 104 Street to ICE District, visitors will find local favourites, sports bars, independent restaurants and flavours from around the world. Alberta beef will always have a place at the table, but Edmonton's food scene reflects the people and cultures that make this city home.

The Edmonton EXPO Centre has the scale, infrastructure and in-house food and beverage operation to support everything from high-volume concessions and catered receptions to premium dining, with food trucks and additional vendors extending the offering into outdoor Festival areas.

Game-Day Food and Beverage

Stadium Foods Corporation has been part of Commonwealth Stadium since 1987. New kitchen equipment means premium and suite food can be prepared fresh onsite, digital ordering allows suite guests to order from their seats, and modern point-of-sale systems help keep lines moving. On the concourses, 60 points of service offer both food and beverage.

Retail pricing will remain consistent with Edmonton Elks regular-season pricing at Commonwealth Stadium, ensuring Grey Cup fans aren't paying a premium simply because it's the championship game.

Ticketing & Suites

$12M Ticket and suite revenue target through new ticketing approach

Commonwealth Stadium gives Edmonton the scale to make the Grey Cup a big event, with more than 55,000 seats and the ability to welcome fans from across Canada. Our ticketing approach will balance that scale with accessibility, with standard in-bowl tickets ranging from $99 to $505, alongside premium seating, hospitality and package opportunities.

Rewarding our fans. Season seat members will be recognized through preferred pricing. Leaving a legacy. Through the Grey Cup Legacy Ticket Program, partners will help create opportunities for youth and families to experience the Grey Cup together.

The goal is a full stadium, strong ticket revenue and a Grey Cup experience that feels like it belongs to everyone.

Suites

Commonwealth offers a wide range of premium spaces, including recently renovated Concourse Suites, Balcony Suites, Headquarters Suites, Championship Suites and Lounge spaces, the Alumni Room and the President's Suite, with capacities ranging from 10 to 75 guests. In accordance with the Grey Cup Bid Specifications, Edmonton will provide all 14 suites required for CFL personnel, without displacing existing partner suite holders.

Additional End-Zone Hospitality

The new CFL field dimensions open the door to something more at Commonwealth Stadium. In the south end, Edmonton is proposing eight temporary hospitality structures. In the north end, Edmonton is proposing an open-air hospitality concept designed to capture the atmosphere that makes Commonwealth Stadium special.

Partnerships

Big events need strong partners. The Edmonton Elks will work with the CFL, the Host Committee and Explore Edmonton to build a partnership program that creates value for partners while helping fund and strengthen the Grey Cup experience.

A $3 million partnership program. The Host Committee will establish a $3 million corporate partnership revenue target, grounded in the business community already supporting the Edmonton Elks — partnership revenue has grown from $5.12 million in 2024 to $6.30 million in 2025, forecast to reach $6.99 million in 2026.

The program will be built around six investment levels, creating opportunities for organizations of different sizes to participate in Grey Cup 2028.

$450K
Presenting Sponsor
The Festival's highest partnership level, providing presenting rights to the Grey Cup Festival, category exclusivity, significant brand visibility and a comprehensive hospitality and activation package.
$250K
Premier Sponsor
Premier-level partnerships connected to some of the Festival's largest events and experiences, with category exclusivity, activation opportunities and significant hospitality benefits.
$175K
Major Sponsor
Major partnerships tied to high-profile Festival events and experiences, combining strong brand presence, category exclusivity, activation and hospitality.
$100K
Gold Sponsor
Partnerships connected to key Festival programs and experiences, providing Grey Cup Festival IP rights, activation opportunities and hospitality benefits.
$60K
Green Sponsor
Partnerships connected to individual Festival events, programs and experiences, with Grey Cup Festival IP rights, activation opportunities and hospitality benefits.
$24K
Friends of the Grey Cup Festival
A partnership level designed to give additional organizations an opportunity to be part of Grey Cup Week, with Festival recognition, activation space and ticketing benefits.

All partnership opportunities will be developed in accordance with CFL sponsorship rights and category exclusivities, with priority given to CFL partners as outlined in the Grey Cup Bid Specifications. The Elks will begin with corporate relationships already established through the organization, then pursue new partners across sectors including energy, technology, aviation, finance, retail, tourism, hospitality and professional services.

Partners will have opportunities to support the Larry Thompson High Performance Centre, the Future Champions Program and girls' flag football initiatives, helping create pathways for youth long after Grey Cup Week.

Marketing & Merchandising

Marketing and Communication
Content in progress: the marketing and communication narrative for this page was still in placeholder copy in the source proof (r04) at the time this test was built, and the accompanying social-following stat callout was duplicated rather than finalized. Real content will be dropped in ahead of the next revision.

Merchandising

Celebrate the Grey Cup and take a piece of it home afterward.

Merchandise is an important part of the Grey Cup experience. The CFL owns the merchandising rights for Grey Cup and Grey Cup Festival products, and the Edmonton Elks and Host Committee will support the CFL and its licensees by providing the local retail operation, staffing, inventory management and sales infrastructure needed to make the merchandise program successful.

Proven retail experience. The Edmonton Elks generate approximately $1.2 million in annual revenue through the Elks Team Store, an established foundation for Grey Cup merchandise, from purchasing and inventory through to sales and fulfillment.

  • Edmonton Elks Team Store and existing retail locations
  • A dedicated online Grey Cup storefront
  • Grey Cup pop-up shops throughout the Festival footprint
  • Retail locations at Commonwealth Stadium
  • Retail locations at the Edmonton EXPO Centre
  • Pop-up shops at key Grey Cup events

Grey Cup merchandise will be available well before Grey Cup Week, giving fans across Edmonton, Alberta and Canada the opportunity to get ready for the celebration. Existing team stores can also be converted into Grey Cup Shops, using CFL-designed signage and branding.

The Host Committee will also explore opportunities to recognize Edmonton's Indigenous communities through merchandise developed thoughtfully and in partnership with appropriate Indigenous artists and communities.

Grey Cup merchandise will extend beyond fans, too — the Host Committee and the Elks will work with the CFL to support branded merchandise for volunteers, alumni, special guests, partners, staff and committee members.

Stadium Requirements, Operations & Snow Removal

Stadium Availability

Commonwealth Stadium will be available exclusively and rent-free to the CFL from the Saturday prior to the 115th Grey Cup through and including the Tuesday following the game, with non-exclusive access beginning three weeks before Grey Cup. The time is secured. The space is secured. Commonwealth is ready for Grey Cup.

Championship Set-Up

  • Established ICS framework
  • Fully renovated artificial turf
  • 115,000-square-foot playing surface featuring Shaw Sports Turf PowerBlade Elite 2.5-S with a Schmitz ProPlay 23D Shock Pad
  • World Rugby Performance Certification
  • FIFA Certification
  • Gmax sport quality and concussion testing

A unified command centre will be established at the City of Edmonton Administration Offices at Commonwealth Stadium, activating six hours prior to game time. Commonwealth Stadium's artificial turf was fully renovated between Fall 2025 and Spring 2026, meeting FIFA Quality Pro and World Rugby specifications.

Construction and Renovation

Planned improvements include the replacement of the stadium videoboard/Jumbotron and new stadium field lighting, tied to Edmonton being awarded the 2028 Grey Cup. All construction will be completed no less than 90 days before the game, as required by the CFL.

Customer Service Priorities

  1. 1. Safety. Maintain a safe environment for guests, staff and event participants.
  2. 2. Engaging. Be visible, approachable and ready to assist guests throughout the venue.
  3. 3. Fun. Bring energy and enthusiasm to Grey Cup Week.
  4. 4. Adaptable. Respond to changing conditions, with staff empowered to provide solutions.

Snow Removal

Commonwealth Stadium is built to operate through Edmonton's November weather. The stadium's leadership and field operations teams have experience managing fall and winter events, including snow and ice removal from the playing surface, seating bowl, concourses, entrances, parking areas and pedestrian routes. For significant accumulations, snow is moved from the lower bowl to the track and from the upper bowl to the concourse before being collected and transported off-site, coordinated centrally through the Command Centre.

On November 16, 2021, the stadium hosted more than 44,000 fans for a FIFA World Cup Qualifying match between Canada and Mexico during significant winter conditions — snowfall reached approximately 10 centimetres, with some areas receiving more than 20 centimetres. Stadium crews cleared the field and surrounding areas so the match could proceed safely, and Canada defeated Mexico 2–1 in front of that crowd.

Exhibit: Section 5Snow Removal

Security

Commonwealth Stadium has an established, multi-layered security model designed to protect guests, athletes, staff and event partners while supporting safe and efficient event operations. The stadium operates a fully integrated Command Centre for major events, bringing together stadium leadership, security, emergency response agencies and municipal partners.

Layered Security Approach

Existing stadium measures include controlled access points, credentialing, bag screening, prohibited-item policies and a mandatory clear-bag policy, led by experienced supervisors and managers with extensive knowledge of stadium and major-event operations.

Experience Managing Large Events

In June 2026, the stadium welcomed 46,164 fans for the Canada Men's National Soccer Team's international match against Uzbekistan, supported by more than 510 security guards, 115 ushers and customer service representatives and 125 City of Edmonton event staff.

Stadium Lighting

Commonwealth Stadium is planning a modern field lighting system. The existing Musco lighting system was installed in 2010; a new upgrade is being designed to meet or exceed CFL, World Rugby and FIFA requirements, including a minimum of 285 foot-candles of horizontal luminance and 180 foot-candles of vertical luminance, with modern, energy-efficient technology.

Media Facilities & Broadcast

Commonwealth Stadium is equipped to support the scale of Grey Cup 2028, with capacity for more than 55,000 fans and planned upgrades to the video board and lighting systems ahead of 2028.

Press Box

Located at centre field in the Bryan Hall Media Centre, press facilities provide a heated, dedicated working environment with dedicated working positions, power and full Wi-Fi 6 coverage. Television monitors of at least 32 inches will carry the Grey Cup broadcast at a minimum ratio of one monitor for every 25 journalists.

Press Conferences

A dedicated field-level interview and press conference space will be established within the Commonwealth Community Recreation Centre, accommodating a minimum of 100 people with a pool feed capable of supporting at least 24 microphones.

Photo Services

Dedicated, secure photographer workspace will accommodate a minimum of 40 photographer workspaces, supported by Wi-Fi 6 coverage and hardline internet, with two field-level hardline internet access points near midfield.

Broadcast Support and Facilities

  • Three spaces with full views of the stadium bowl, each a minimum of 200 square feet, for television hosting positions
  • Two rooms with full views of the stadium for radio broadcast hosting positions
  • Three rooms for English, French and documentary television broadcast studios
  • An integrated or adjacent external broadcast compound in the west parking lot for live English and French television
  • A room with an unobstructed view of the field for videoboard replay, producers and PA announcer

Game Day Operations & Production Support

The Host Committee will provide two equally equipped 75-locker team rooms, officials' rooms, drug-testing rooms, an on-field operations room and two dignitary Safe Rooms. Recent upgrades include Ross XPression graphics capabilities, backed by Work Happy Productions' Andromeda mobile production unit with Grass Valley switching and cameras, Chyron graphics and EVS replay systems.

Clean Venue, Parking & Premium Experiences

The Elks and Host Committee will remove or cover existing advertising and team branding throughout the stadium at the Host Committee's cost, returning Commonwealth to its regular configuration by the Monday or Tuesday following the Grey Cup. A minimum of 175 premium parking spaces will be reserved for CFL use throughout Grey Cup Week. A Premium Experiences Program will offer priority access to GC FEST, CFL Central, Taste of the CFL and the secret-location gala.

Accreditation & Transportation

Accreditation

The Host Committee will work closely with the CFL to manage accreditation for the Championship Game and Festival, establishing a dedicated, multi-functional accreditation centre. One system. Clear access. Ready for Grey Cup 2028.

  • Photo identification
  • Access permissions assigned based on role and venue
  • Restricted areas limited to authorized personnel with quick validation credentials

Transportation

From touchdown to kickoff, we'll make it easy to get around. Grey Cup will come to life across three major destinations: downtown Edmonton and Rogers Place, the Edmonton EXPO Centre and Commonwealth Stadium — connected by LRT, a dedicated Grey Cup hotel shuttle system, taxis, rideshare and parking.

YEG → Downtown & Rogers Place → Edmonton EXPO Centre → Commonwealth Stadium

On Grey Cup Sunday, fans with a valid ticket ride ETS bus and LRT services, including Park & Ride, free of charge to and from Commonwealth Stadium. Fans can also park at the EXPO Centre for Festival events and the Fan March, then either march to Commonwealth Stadium or take the LRT directly to Stadium Station.

VIP & Cheer Team Transportation

The Host Committee will provide a dedicated transportation program for 500 VIP guests, connecting downtown hotels with the Grey Cup Festival, CFL events and Commonwealth Stadium, plus a separate fleet of approximately 30 vehicles for CFL executives. Each participating CFL cheer team will have one dedicated bus from arrival through departure.

Hospitality & Hotel Blocks

Edmonton has the hotel capacity, range of properties and hospitality infrastructure to welcome the teams, partners, media, volunteers and fans who will come to the city for Grey Cup 2028. Accommodation options range from downtown full-service hotels and national brands to boutique properties, including JW Marriott Edmonton ICE District, The Westin Edmonton, Delta Hotels by Marriott Edmonton Centre Suites, Courtyard by Marriott Edmonton Downtown, DoubleTree by Hilton Edmonton Downtown and Coast Edmonton Plaza Hotel.

For Grey Cup 2028, the Host Committee has developed an accommodation plan built around the needs of the event: approximately 4,400 room nights across 15 dedicated hotel blocks, all within a 30-minute drive of Commonwealth Stadium at market rates.

Exhibit: Section 2Hotel Summaries
  • Chateau Lacombe
  • Chateau Nova Kingsway
  • Chateau Nova Yellowhead
  • Courtyard by Marriott Downtown
  • Delta Hotels Centre Suites
  • Delta Hotels South
  • DoubleTree by Hilton & Home2 Suites by Hilton West
  • Edmonton Inn and Conference Centre
  • JW Marriott
  • Matrix Hotel
  • Metterra on Whyte
  • Sandman Sherwood Park
  • Sandman Signature Downtown
  • Varscona
  • Westin
  • Wyndham

Volunteers

1,000 Volunteers. One team. Plus a reserve pool of 100–200.

It takes a lot of people to pull off a Grey Cup. For 2028, Edmonton will build a volunteer team of approximately 1,000 people, supported by paid leadership, trained supervisors and a reserve team ready to step in when needed. Planning will begin approximately 18 months before Grey Cup Week.

Structure: Volunteer Program Director → Area Managers → Supervisors → Volunteers.

Process: Application → Screening → Role Matching → Acceptance → Accreditation.

  1. 1. Fan Experience & Guest Services — welcoming fans, answering questions, providing directions.
  2. 2. Festival & Entertainment — supporting GC FEST 28, programming and activations.
  3. 3. Transportation & Logistics — helping with arrivals and the movement of fans.
  4. 4. Stadium & Game Day — supporting operations at Commonwealth and Grey Cup Sunday.
  5. 5. Hospitality, VIP & Protocol — supporting CFL guests, partners and official events.
  6. 6. Volunteer Operations & Event Support — looking after the people looking after everyone else.
TimingFocusWhat Happens
18 months outBuild the ProgramEstablish structure, functional areas, staffing model and roles
12 months outBuild the Leadership TeamRecruit Program leadership, Area Managers and key supervisors
8 months outLaunch RecruitmentOpen frontline volunteer recruitment across Edmonton and the region
6–9 months outSelect + MatchScreen applicants, identify skills and match volunteers to roles
4–6 months outOrient + AccreditBegin accreditation and general Grey Cup volunteer orientation
3–5 months outTrain the TeamsDeliver role- and venue-specific training
1–3 months outPrepare the LeadersComplete supervisor training and escalation planning
Final monthGet Grey Cup ReadyFinal schedules, accreditation audit, venue walkthroughs
Grey Cup WeekDeliverDeploy ~1,000 volunteers across Festival, transportation, hospitality and game-day operations
Post-eventCelebrate + LearnVolunteer recognition, operational debrief and program evaluation

Financial Forecast

The Edmonton Elks Football Club will deliver a Host Club Net Profit Guarantee of $5,800,000 — the highest guarantee in the history of the Canadian Football League. On the preliminary budget that follows, the League's projected sixty percent share is $5,798,700. The guarantee is therefore not a floor with a cushion beneath it. It is a commitment to the full projected return, with the Club carrying the downside.

Financial Overview
Total revenue$24,808,500
Total host club expenses$8,344,000
CFL Grey Cup expenses$6,800,000
Net profit prior to CFL expenses$16,464,500
Expected net profit$9,664,500
CFL share (60%)$5,798,700
EE Football Club LP share (40%)$3,865,800
Distribution per participating club$725,000
Host Club Net Profit Guarantee$5,800,000
$9.66MExpected net profit
$725KPer participating club
$5.8MGuarantee to the CFL

The Guarantee, Stated Plainly

No Grey Cup host has ever guaranteed the League more. Edmonton's $5,800,000 commitment is $1,300 above the projected sixty percent League share, meaning the Club is guaranteeing the full projected return rather than a conservative portion of it. The return is underwritten by the Edmonton Elks Football Club, with the Club carrying the downside if actual results fall below projection.

Key Budget Assumptions

Gate revenue. A manifest of 50,792 seats at Commonwealth Stadium, scaled across twelve price levels from $99 to $499, with Season Seat Member incentives tied to multi-year renewal. Sell-out, base and conservative scenarios have been modelled; the budget presents the full-house case.

Expenses. Built from Edmonton's own audited results, not estimates — the Club has hosted the Grey Cup twice in the modern era and holds line-by-line actuals from both, including the 106th Grey Cup in 2018, reviewed against changes in venue, footprint, scope and scale and increased for inflation.

Government Support

The bid is supported by $7,000,000 in public and destination-marketing funding — cash, not in-kind valuation, and the foundation of the guarantee.

Public and Destination Funding
Province of Alberta$5,000,000
City of Edmonton$1,250,000
Explore Edmonton$750,000
Total$7,000,000

The City has separately committed capital investment in Commonwealth Stadium conditional on host selection — a new video board roughly twice the size of the current installation, and full LED field lighting. That investment is not counted as revenue here; it is a permanent upgrade to the venue the League will play in.

The financial model includes $3,000,000 in Festival partnership revenue, $825,000 from the gala and $225,000 from the Kickoff Concert, bringing projected Festival revenue to $4,050,000.

2028 Preliminary Budget

Revenue2028
Ticketing$12,000,000
Concessions and premium seating$838,500
Tailgating (indoor and outdoor)$500,000
Merchandise (net)$300,000
Festival partnerships$3,000,000
Gala dinner$825,000
Concert$225,000
Other$100,000
Cheer Extravaganza$20,000
Government support$7,000,000
Total Revenues$24,808,500
Expenses2028
Facility rental and fees$1,000,000
Ticketing$500,000
Game day hosting$370,000
Tailgating$370,000
Administration$1,230,000
Marketing and communications$710,000
Volunteer support and uniforms$250,000
Transportation$250,000
Festival partnerships$400,000
Gala dinner$530,000
Concert$100,000
Festival and event expenses$1,890,000
Legacy project donation$424,000
Other miscellaneous expenses$320,000
Total Host Club Expenses$8,344,000
CFL Grey Cup Expenses$6,800,000
Total Expenses$15,144,000

Legacy

$12M+ Investment in a community hub

When Larry and Deb Thompson purchased the Edmonton Elks, they brought with them a vision that goes beyond the football field: to use the Elks and the reach of Canadian football to create opportunities for young people and strengthen communities across Edmonton and Northern Alberta.

At the heart of that vision is the community surrounding Commonwealth Stadium. The Thompson family has committed to investing $12 to $15 million toward creating a community hub, including year-round programming that will give young people free, structured and supervised activities after school, with Edmonton Elks players, Cheer Team members and community partners serving as mentors.

Looking beyond 2028. The Larry Thompson High Performance Centre, with the adjacent Clarke Stadium dome, will provide a year-round home for sport, community programming, mentorship and athlete development. Built for football. Built for community. Built for what comes next.

Our Legacy Will Focus on Five Initiatives

  • Larry Thompson High Performance Centre
  • Future Champions Program
  • Girls High School Flag Football Festival
  • CFL National Girls High School Flag Football Championship
  • Grey Cup Legacy Ticket Program
Exhibit: Section 2Legacy

Future Champions Program

A portion of revenue generated through hosting the 2028 Grey Cup will support the Future Champions Program, providing free after-school programming at the LTHPC with a strong focus on flag football and other physical activities. Programming will prioritize youth from surrounding communities, including Indigenous, newcomer and low-income families.

Canadian Girls High School Flag Football Tournament

The Canadian Girls High School Flag Football Tournament will bring high school athletes from Edmonton and across the CFL's nine markets together during Grey Cup Festival Week, with two divisions: an Edmonton championship (top 8 to 12 local teams, via the Alberta Schools' Athletic Association and Metro Athletics) and the CFL National Girls High School Flag Football Championship (nine teams, one per CFL market). With flag football making its Olympic debut at Los Angeles 2028, the tournament puts the spotlight on a sport with a very bright future.

A Sister Schools program extends the tournament beyond the field: each Edmonton high school in the local championship will host one of the visiting national-championship teams, with shared practices and Festival attendance. The current concept includes round-robin play Thursday and Friday, with championship games on Saturday. The vision is to make the CFL National Girls High School Flag Football Championship an annual part of Grey Cup Festival Week.

The Grey Cup celebrates the game we have today. This tournament can help build the game of tomorrow.

6,788 Legacy seats created through the Grey Cup Legacy Ticket Program

The Grey Cup Legacy Ticket Program will create 6,788 Legacy Seats, supported through partnerships, for low-income families, newcomers to Canada and young people who may not otherwise have the opportunity to experience the Grey Cup — connected afterward to Future Champions programming at the LTHPC.

Grey Cup Legacy Sub-Committee

When Edmonton is awarded the 2028 Grey Cup, the Host Committee will establish a Grey Cup Legacy Sub-Committee, led by the Grey Cup Committee Chair and the Edmonton Elks President and CEO, to oversee the legacy programs and ensure the work continues well beyond Grey Cup Week.

Our Guarantee

$7M Committed to support the 115th Grey Cup

Edmonton is putting more than a bid on the table.

The Edmonton Elks Football Club is backing this bid with a $5,800,000 Host Club Net Profit Guarantee, the largest in CFL history. Our preliminary budget projects a $5,798,700 share to the CFL, and rather than guarantee a conservative portion of that return, the Club is committing to the full projected League share and accepting the risk if the final result falls short.

That commitment is backed by $7,000,000 in government and destination-marketing funding, a growing Edmonton business community and a financial plan built from the Club's own Grey Cup hosting experience.

The numbers matter. So does being prepared to stand behind them. Edmonton is.

Questionnaire

03

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Exhibits

04

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Letters

05

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